Metric 01
120+
brands launched
RUGGED BRAND DESIGN
Sharp Brands That Hold Up
Rough Edge makes logos, websites, packaging, and print systems for startups and small shops. You get strong type, clear files, and a look that fits real work.
Metric 02
5 yrs
studio years
Metric 03
24 hr
reply time
HOW IT WORKS
Simple steps to launch
Marks, lockups, and clear rules for use on web, labels, and signs.
2-3 weeks
Logo Design System
From $3,500
Marks, lockups, and clear rules for use on web, labels, and signs.
1 week
Brand Strategy Sprint
From $2,500
3-5 weeks
Website Design Package
From $6,500
012-4 weeks
Packaging Art System
From $4,200
Box, label, and insert art that works on shelf and in photos.
025 days
Typography System
From $1,800
Font picks, sizes, and spacing rules so every page reads the same way.
031-2 weeks
Print and Social Kit
From $2,200
Cards, flyers, post templates, and ad files for launch and daily use.
SERVICES
Brand design that holds up
We learn what you sell, who it is for, and where the brand needs to work.
01
Brief and Goals
02
Draft and Review
03
Build the System
04
Launch and Handoff
CASE STUDIES
Recent work, real results
One logo route Core color palette Font pairing guide Two review rounds Mini brand sheet
One-time projectOne-time project
Starter
From $4,800
- One logo route
- Core color palette
- Font pairing guide
- Two review rounds
- Mini brand sheet
Most popular2 payment stages
Signature
From $12,000
- Brand strategy workshop
- Three logo directions
- Five-page website design
- Packaging label mockup
- Full type rules
- Social post templates
Milestone billingMilestone billing
Scale
From $24,000
- Deep brand strategy map
- Custom logo family
- Eight-page website build
- Packaging system files
- Print collateral suite
- Launch call series
WHAT CLIENTS SAY
What clients say
The shop got a new logo, bag art, and site, and online orders rose in six weeks.
Food & Drink
Rust Belt Roasters Brand and Box Refresh
The shop got a new logo, bag art, and site, and online orders rose in six weeks.
Industrial
Forge Tool Co Launch Kit
Maker
Northside Clay Studio Opening Set
Retail
Stone & Thread Site Refresh
Packaged Goods
Red Lantern Candle Boxes
Brand systems and art direction
Maya Keene
Page layout and content flow
Jonah Pike
Voice, naming, and launch plans
Iris Vale
Print files and pack setup
Theo Mercer
Proof
Customer notes
Verified
“Our launch looked clear from day one, and people got what we sell fast.”
Ava Moreno
Founder, Northline Soap
Verified
“The logo, boxes, and site now feel like they belong to the same brand.”
Eli Shaw
Owner, Forge Supply Co
Verified
“We needed fast files for print and web, and they kept every step simple.”
Tessa Reed
Studio Lead, Clay Row
Service area
Chicago Metro
Chicago, Evanston, Oak Park, Naperville
Area 01
Chicago Metro
Chicago, Evanston, Oak Park, Naperville
Area 02
Milwaukee Corridor
Milwaukee, Madison, Waukesha, Green Bay
Area 03
Midwest Core
Indianapolis, St. Louis, Columbus, Louisville
Area 04
Remote U.S. Work
Austin, Denver, Nashville, Seattle
Questions
Common questions
Quick answers before visitors choose a product, service, or next step.
01What do you design?+
We design logos, brand rules, websites, packaging, social posts, and print files for startups and small shops.
02How long does a project take?+
Most projects take 2 to 6 weeks, based on scope, feedback speed, and how many files you need at the end.
03Do you work with new brands?+
Yes. We help new brands pick a clear look, shape the message, and leave with files they can use right away.
04Can you handle print files?+
Yes. We prep cards, labels, menus, and sheets with bleed, crop marks, and print-ready export for your printer.
05Do you build websites?+
Yes. We build clean sites with simple pages, strong type, clear calls to action, and mobile-friendly layouts.
06How do payments work?+
Most jobs start with a deposit, then one or two milestone payments tied to draft review and final delivery.
Studio notes
Get short notes on logos, websites, packaging, and print files, plus a few tips for small teams building a harder-working brand.